University of Cape Town: Brand Management
Explore the principles and processes of building and maintaining a strong brand identity.
Explore the principles and processes of building and maintaining a strong brand identity.
Brand Management
About this Course
Effective brand management strategies are invaluable to a business’s success, having a direct impact on its long-term growth and profitability.1
Professionals following brand management career paths are responsible for the perceptions customers hold about their brand. They develop brand management strategies to create favourable sentiments around their products and organizations.
This strategic brand management course will allow you to learn from some of the brightest minds and biggest brands in South Africa, and give you the strategies you need to boost your brand management career in a landscape defined by digital and social media.
1 Ignyte Branding (Apr, 2019).
This course is aimed at brand managers, marketing professionals, or anyone who has experience, or an interest, in communicating a brand to customers and relevant stakeholders. Whether you are pursuing a new role or looking to validate and build on your existing skill set, you’ll benefit from this course by looking at how to build and maintain a brand’s reputation, tell its story, and cohesively integrate a brand strategy into your business.
Acquire the necessary skills to seamlessly integrate brand management into your business operations and earn an official certificate of completion from the University of Cape Town.
Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.
Some facts about the subject
1 in 3
The proportion of consumers who trust all the brands they buy.
Edelman (Jun, 2019).
94%
The percentage of people who expect brands to be consistent across different web and social media channels.
Renderforest (Feb, 2020).
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